So, you're launching an ICO... You've been planning on this for months, and you have everything in place.
But there's one thing you haven't fully planned for. That's the marketing and advertising component -- and there's quite a bit that you need to do.
The question is: how do you market and advertise your ICO so that it doesn't get lost in a sea of other ICOs happening all over the world? In this article we will take a look at the specific things that you need to do in order to advertise and market your ICO and get it in front of as many people as possible.
Before you start marketing your ICO
Before you start marketing your ICO, you need to be 100% sure that everything else is in order.
That means, all of your software and systems are ready, and that your technical design is 100%. If there is any issue with any of this, you will want to stop and go back to the drawing board.
Once all of that is prepared, the next step is to make sure everything is in order with your ICO whitepaper. The whitepaper is the most important thing that you will show to potential investors.
It is also what will be reviewed by ICO review sites and other organizations. And it is what valuation companies will use to determine how to set targets for your ICO pricing.
Even if you have written your ICO whitepaper, and you're sure it is good, check the tips here about how to write an ICO whitepaper, and make sure that your whitepaper is complete.
Marketing Channels
There are dozens of good marketing channels for an ICO. For the rest of this article we will take a look at each one, and see which ones you should use in marketing your ICO. Here they are:
- Advertising on social media (Facebook, etc)
- Search advertising
- Social media sponsored posts
- Social media marketing
- Email marketing
- Creating a video advertisement/explainer
- Getting your ICO listed in directories
- Getting your ICO reviewed by review sites
- Banner ads
Advertising on social media/search
Advertising on social media used to be an excellent way to get new people to hear about your ICO. In fact, many ICOs had a lot of success advertising on Facebook.
However, Facebook recently decided it would not allow ICOs to be advertised on their site, due to concerns about fraud.
This has dealt a serious blow to this form of ICO advertising, and it's now much less lucrative to do social media ads for your ICO.
Social media sponsorship/your own posts/email
Probably, the best way to continue to advertise your ICO is via social media.
Make sure that you post about your ICO often, and have friends and family post about it as well.
Make sure that you are emailing people you know (or who have opted in to hear more), and that you are providing them with worthwhile, interesting content.
Getting your ICO listed
There are several listing sites online for ICOs.
Email each site (don't just submit their form) and see if you can get a feature about your ICO. You will do a lot better if you mention articles the site has already written and how your ICO fits in with the site.
Banner ads and retargeting
Sites like this one still provide a great way to advertise your ICO via banner ads. Just contact us, and we can discuss an advertising plan that will help you get your ICO noticed on sites across the internet.
