Online ads are a great way to bring new customers to your business.
However, sadly, there are fewer and fewer options for those of us who want to do online advertisement. Basically, today, if you want to advertise online, you're eventually working with either Google, Facebook, or Microsoft/Bing.
Of course, Facebook ads aren't really intent ads, and therefore, they are much harder to turn into real paying customers.
So that leaves you with two options: Google and Bing. Although Google has far more users and searches done per day, the prices for CPC campaigns have skyrocketed.
In this article, we will explain how to get the Bing Ads coupon, which will allow you to do $100 worth of ads for free.
We'll also explain how to use Bing ads, and why it's a great option for those of you who want to do search marketing, but don't want to spend a ton of money per click.
Why should you try Bing Ads?
Bing Ads is a lot like Google Adwords.
So anyone who has ever tried Adwords will get an immediate feel of how Bing Ads works. Bing offers the same tools (as well as additional tools), more analytics, and more options for your ads.
But what's most important is the cost-per-click (CPC) that you will pay for with Bing. Prices for keywords have gone up exponentially.
In fact, some of the most expensive search terms on Google Adwords can be over $50 per click.
If you think that's preposterous, check this one out: the word "insurance" costs advertisers $55 for each click.
If you spend $55 on a click, assuming you get a 1% conversion rate, you need to earn more than $5,500 for each customer you get through the ads -- just to break even.
Most of us can't compete with those numbers, so Bing Ads, for which keyword costs are significantly lower, is a natural choice. The difference is significant.
For example, let's return to the word "insurance:" with Bing you only need to bid $10. That's a tenth of the cost that you would spend on Google Adwords.
How to get the $100 Bing Ads coupon in 2018
So how do you get started with Bing Ads and get the $100 coupon.
Although it used to be as simple as getting a generic coupon code from any website, it's no longer like that. Nevertheless, it's still not very difficult to get your coupon and save $100.
Let's walk through how to do it.
Step 1: Make sure you meet the requirements
You will need to be a first time Bing Ads user. So if you've used Bing Ads before, you aren't eligible -- at least not with the same Bing Ads account.
You can use the coupon within the first 40 days of being a new Bing Ads user...which is easy, since unlike other ad site coupons, you can use it immediately.
You don't have to spend any of your own money in order to start your campaign.
Note also that this offer is limited to the U.S. and certain other countries. If you don't live in the U.S., it's worth a try anyway, as we have had reports of it working all over.
Step 2: Make sure you have Bing Webmaster Tools set up on your site
Bing Webmaster Tools is like Google Search Console -- it's a way to manage the presence of your site in Bing.
It actually has a ton of features that make it significantly easier and more useful than Google Search Console, so even if you're not planning on using Bing Ads, you still should set it up.
It's really easy to set up, if you haven't done so already. Just go to the Bing Webmaster Tools site and click sign up.
You will need to follow the instruction in order to verify your site. If you have never verified ownership with Bing, you will need to do that (just like you would on Google).
In order to do that, you will either need to download an XML file to your site, or put a meta tag on your pages.
You can also choose to edit the DNS records but that's a bit harder.
If you have installed Google Search Console to your site, the steps are exactly the same, and you should be able to set up Bing Webmaster Tool in no time to get your coupon.
Choosing the XML file is generally the easiest option, since you can simply download the file onto your desktop and upload the same file to the root of your web server.
If you don't know how to do that, you will need to get someone to assist you with the setup.
Step 3: Wait for a little while
You will need to wait a few hours (although it can take up to two days) to get your coupon. After you have everything with Bing Webmaster Tools up and running, Bing Ads will send you a code via email.
Make sure you can receive emails from Bing, and that you don't have any Spam filters that may filter out that coupon email. You can't get another code, so you're out of luck if you somehow lose the coupon code.
The email will clearly explain that you have a $100 Bing Ads coupon, and that you can use it for advertising. You don't need anything else to get started.
Once you do get your code, you need to go to the Bing Ads site and sign up.
Step 4: This is important: Set up your account, but don't put in a payment yet
With the Bing Ads coupon, you can go ahead and set up your account.
Some people have had trouble using the coupon if your email address isn't exactly the same as it was when you signed up for Webmaster Tools, so make sure when using the coupon that you've done that.
In the sign up process, you will be asked to create a campaign. Don't create that now. There will be skip links at the bottom of each page allowing you to skip certain sign up steps.
The last step in signup is putting in a payment method. Don't do it.
Instead, click the skip link at the bottom of the page in order to go to the Bing Ads control panel. That will take you to this page:
From here, click on the gear icon at the top of the page and select Accounts & Billing.
From there, you will see a new page with tabs for Account, Users, Payment Methods, Billing, and more. Click on the Payment Methods tab.
There will be several sub-tabs. Click on the View Promotional Offers tab. On that tab, you should see your $100 Bing Ads coupon promotional offer. If you don't, go back and make sure you clicked the right link from the email.
If that doesn't work, you may be required to add a payment method.
Go to Payment Methods and add a payment method -- preferably prepay so you can put in a small amount from Paypal and you don't have to use your credit card.
Then you should be able to return to the Promotional Offers tab and see your $100 Bing Ads coupon.
If you still don't see your offer, you should contact Bing Ads support.
Step 5: Set up your ads
Now that you have your offer, you can begin advertising, and the money will come out of the coupon.
All you have to do is go to Campaigns > Create Campaign and follow the instructions. Everything else works the same as Google Adwords, so you will be instantly familiar with it if you've ever used Adwords before.
